RMC Save the Dates

Sweetgrass Pools Upstate Flyer

Client:

The RMC Foundation

Specs:

Save the Date; 5×7″ with .125″ Bleed; 4/4 – Digital Full Color

Mailing Envelope; A7; 4/0 Digital Full Color; Variable Data

Expectations:

To create a save the date that would fit the theme and color palette of the upcoming gala.

Process:

The theme for this year’s gala was French Carnaval. My client showed my inspiration pictures that included chandliers, peacocks, and lots of jewel tones with gold accents. That is why I created the the peacock background with Adobe Firefly, an AI generator. I was heavily inspired by Art Nouveau when creating it, so small details and elegant movement were a must. I also added in the fushsia as a way to add some playfulness to the illustration. When it came to the inside, I wanted create a gold mirror frame that was detailed while remaining sophisticated. I kept the fonts simple with Mrs. Eaves for the serif font, as it is quite elegant. Miss LeGatees is a more playful script font that still has a polished finished, so it quickly became the obvious choice for these save the dates.