Knipex 4″ Wrench Advertisement

Cable and Connections

Social Media Posts; 1920 x 1080 px; RGB Color

To create an advertisement that draws in customers who may not know that Cable and Connections sells hardware by advertising one of there more unique wrenches.

Two of the most important aspects of this design was to include both a product picture and the Knipex logo. This post was designed to be a slider post, so one image was designed to be a cover piece and the other to contain more information about the product. I decided to keep it simple and minimal with the cover post. I simiply let the product do the talking. I found a nice textured background to give interest and contrast to the post. I then lowered the opacity of the title text to help blend everthing together. For the informational piece, I decided to use the same background to ensure that the pieces went togther. I used Cable and Connections signature typeface to seamlessly tie this ad into the brand’s other social media posts. I also used bullet points for the information because the company uses them quite often. I then pulled two different product images to showcase different aspects of the wrench. To finish the post off, I added the contact information at the bottom of the post.