Gary’s Tavern Signs

Gary’s Tavern

Signs; 36×20″ & 36×10″; 4/0 – Full Color

To create three cohesive signs that fit within a tavern atmosphere.

The client wanted three different signs with each phrase on each sign. I decided to go with a wood theme for the series, so I sought out different wood and crate photographs for the background. I also lowred the opacity of each typeface to help give unity as the stark white text overpowered everything else. I decided to vary the typeface between signs so that they were not repetitive, but kept them all serif so that they would feel unified.